SHARED VALUES

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LIVING OUR CORE VALUES
Our shared values are the foundation for everything we do. They guide our actions, and support us in creating value for the company’s stakeholders shape how we behave, think, and make decisions that are critical to our results.
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CUSTOMER FIRST

Our current and potential future customers are the starting point of everything we do. Our understanding of our end customers’ needs defines the value within our processes.

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RESPECT

We respect each individual. Everyone can contribute, be heard, and has the potential to grow and learn over time. Respect is the foundation of all processes, all improvements, and all value creation.

TEAM SPIRIT

We work in teams toward a common goal, united by a joint purpose. A team includes everything from the smallest group of colleagues, through each brand, and with our business partners. We work together in a transparent way. And in every team, we show the same team spirit.

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RESPONSIBILITY

We recognize that we are part of a greater society. We always act with integrity and look beyond our immediate areas of responsibility, considering the long-term impact of our actions. We take responsibility as a group and as individuals for the sustainability and development of the society and environment we are part of.
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ELIMINATION OF WASTE

The tireless work to find and remove actions and activities that have no value to our end customers – that no one is prepared to pay for. This kind of waste can be many things – overproduction, overprocessing, underprocessing, waiting, lack of collaboration, not using human potential, biases, and many others.


Anything that brings unnecessary costs to a process is wasteful, and all waste is disrespectful toward the people working in our processes. We continuously minimize unnecessary cost through eliminating waste.

CAREERS

Work with colleagues who share a strong sense of belonging, who believe treating everyone with respect, supporting each other and being friendly make for a great workplace.

EXPLORE
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EXPLORE MORE

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SUSTAINABILITY
EXPLORE
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PEOPLE
EXPLORE
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PARTNERSHIPS
EXPLORE
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NEWS
EXPLORE
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LOCATIONS
EXPLORE
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MERCHANDISE
EXPLORE
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GOVERNANCE
EXPLORE
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INVESTORS
EXPLORE
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